Vision
To build a clothing brand that Chinese people around the world can respect.
JIMEIHUI GROUP
About Jimeihui
Jimeihui — Shenzhen Jimeihui Culture Development Co., Ltd. — was founded in 2015. It is a specialist house for luxury fashion brand management and cultural-art product operations. The group owns BHAMMA (笆玛) premium womenswear and 度·BESPOKE, a new-Chinese-style guochao haute couture house.
The Company
Brands, and the culture behind them
Jimeihui was founded in 2015 and runs on two lines of business: the management of luxury fashion brands, and the operation of cultural and artistic products. These are not two unrelated trades but two faces of one thing — clothes carry taste, and taste needs cultural roots.
The group owns BHAMMA premium womenswear and the new-Chinese-style guochao haute couture house 度·BESPOKE. Its operating team is made up of young professionals with successful experience running listed companies and international fashion brands.
- Founded2015
- Legal nameShenzhen Jimeihui Culture Development Co., Ltd.
- Core businessLuxury fashion brand management · Cultural and artistic product operations
- BrandsBHAMMA premium womenswear · 度·BESPOKE haute couture
- TeamYoung professionals with listed-company and international fashion brand experience
The core spirit of the brand
Creed
To make every garment with joy and reverence.
Goal
To build a single-category champion in Chinese apparel.
Brand objective
To advance the international style of Chinese entrepreneurs.
The group's brands
BHAMMA
Premium ready-to-wear for urban women — for business commuting, for dates and for everyday occasions.
度·BESPOKE
The new-Chinese-style guochao haute couture house 度 — image design, in-person measuring, one pattern per client. Business suits for men and women, wedding tailoring, evening wear and the full range of garments.
The Philosophy of 度
度
度 is more than a name. It is a set of standards for judgement: what deserves one degree more, what one degree less, and where to stop.
度: drawn from the essence of Chinese culture, it embodies the Chinese philosophy of Dao Fa Zi Ran — following the way of nature. It stresses harmony between people and nature, and between people and society, and holds to the principle of acting with measure: composed and still, never overreaching. It stands for virtue, harmony and cultivated taste — elegance held in reserve, quality expressed through simplicity, the extreme reached through balance. Like a clear breeze and a bright moon; like tension and ease, each in its degree…
度: a meeting of Eastern wisdom and art, expressing a distinctly Eastern humanistic grace, and a way of living that balances strength with softness.
Materials & Design
Natural materials, and design
that knows where to stop
Across product design, the use of advanced AI and the hand-work of artisans, 度 insists on natural materials — wool and linen from European luxury mills, high-tech silk from China, and more.
An environmental commitment, together with attention to comfort and function, points to one thing: a balanced, measured new way of living. That is where 度 lands in the product itself — not piling on craft, but letting every part of the craft fall where it belongs.
Want to know more about Jimeihui
Brand partnerships, fabric and craft conversations, press enquiries — or simply a visit to the atelier. You are welcome to get in touch.